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Starting in 2007, the character in the commercial, 'Mac Tonight' was utilized in videos where he is depicted promoting violence against minorities and promoting the KKK with racist parodies of rap songs.

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' Mac Tonight/Moon Man' – A McDonald's commercial made to promote dinner sales.

It eventually led to a popular viral marketing campaign which had Mustafa responding to various Internet comments in short YouTube videos on Old Spice's YouTube channel.

The Man Your Man Could Smell Like – A television commercial starring Isaiah Mustafa reciting a quick, deadpan monologue while shirtless about how 'anything is possible' if men use Old Spice.

– Banner ads from this mortgage company feature endless loops of cowboys, women, aliens, and office workers dancing.

As of 2013 it was the most shared ad of all time. It was released on the Internet a few days prior to Super Bowl XLV in 2011, and quickly became popular.

Little Darth Vader – An advertisement by Volkswagen featuring young Max Page dressed in a Darth Vader costume running around his house trying to use ' the Force'.

The ads were successively parodied on sites such as YouTube and rapper Lil Jon even made fun of it. Apply directly to the forehead', stated three times in succession, accompanied by a video of a model using the product without ever directly stating the product's purpose.

HeadOn – A June 2006 advertisement for a homeopathic product claimed to relieve headaches.

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– A series of TV commercials that were posted on the Internet many spoofs of the commercials were made and posted on YouTube.It became a meme after YouTuber JonTron made a video reviewing the infomercial. Flex Tape – An infomercial of the product Flex Tape.While not selling any one specific product, the two were created to raise consumer awareness of the sponsoring firm. According to ClickZ, visiting the Elf Yourself site 'has become an annual tradition that people look forward to'.

Elf Yourself allows visitors to upload images of themselves or their friends, see them as dancing elves, and includes options to save or share the video.

Elf Yourself (2006) and Scrooge Yourself (2007) – Interactive websites created by Jason Zada and Evolution Bureau for OfficeMax's holiday season advertising campaign.

This backlash further increased due to Cooks Source's response which showed a misunderstanding of copyright and an increasing agitation to the original writer of the article.

Cooks Source infringement controversy – This publication drew backlash after it committed copyright infringement by using an online article without permission for commercial purposes.

Beanie Babies – Cited as being the world's first Internet sensation in 1995.

It became a viral phenomenon from the period between December 2018 and the COVID-19 pandemic.

Amazon Coat - an unnamed coat sold on the online store by the Chinese clothing brand Orolay, previously known for its home furnishings.

See also: List of viral music videos § Ads and campaigns